Successful brands start by answering important questions like:
1. Who are we serving?
2. What solutions are already available to them?
3. How can we change the game?
They will then translate that data into a unique, memorable and targeted BRAND PERSONA because they know without it, they'll simply get lost in the noise.
As a small business, you may think building a beautifully curated and strategic brand is something that only large companies have the luxury to do. That is why Cool Factor Lab designed
THE BRAND PERSONA COURSE.
It's about flipping the script and helping small brands define their COOL.
Brand Persona Course Outline:
1. Strategy: Clarify the direction
You’ll begin by creating client personas, defining your mission and how it aligns with solving a problem for your ideal customers. You’ll set the parameters of what you consider ON BRAND or OFF, so you and your team will always have a point of reference when making business decisions.
2. DESign:
set the mood
You’ll start this section with a series of fun prompts (so pop open that vino) and let’s start narrowing down the mood you would like to set for your brand. You’ll have access to the Cool Factor-Vault of modern colors, textures, suggested fonts and stock photography so your design direction will always feel backed by expert curation.
3. Need extra support?
During course sign-up, you’ll have the option to include a private brand consulting call. Available in one hour increments.
Or ask any questions you might have on our course forum.
Ready to build a cool brand that you are excited to promote?
A brand that feels authentic, looks epic and sets you up for success?
Cool.
The BRAND PERSONA COURSE launches on March 25th, 2020. Space will be limited so enter your deets (below) to get on the list and you’ll be the first to know when she launches!
FUN TIP: Refer a friend to the course and you both get in for $199 (reg. $299)
Brand Persona Course Waitlist (course opens March 25th 2020)
